Apr 03, 2022
In General Discussions
your retargeting graphic ads can remind them that they have to. It's important to note that Google Ads does not allow remarketing ads for "sensitive topics" or "personal difficulties". This means that most family law attorneys, personal injury law firms, and bankruptcy attorneys will likely not be allowed to serve remarketing ads to their website visitors. Facebook, on the other hand, allows law firms to remarket to these visitors. 6. Facebook ads for lawyers While Facebook Ads can be incredibly effective at converting users who match their targeting capabilities, they cannot target users who are currently searching for your presentation. For this reason, Facebook ads are very similar to display ads in that they are better leveraged to retarget visitors who have previously interacted with your website or landing pages. In other words, someone may have come to a specific page on your website through organic search or a paid ad, but they didn't contact you. With retargeting, you can get back in front of those visitors to Industry Email List convince them to take action. Facebook offers several useful options that can be leveraged when retargeting. Facebook Messenger ads can allow the user to chat with someone from your office, ask any questions they may have, and possibly allow them to schedule a consultation. Facebook ads also allow lead forms to be shared through paid ads. This would allow you to collect retargeted scissor contact information if requested. This makes information gathering easier for the user since everything would be pre-populated with Facebook information. A Note on Facebook Targeting Appeal If you get creative with your ad targeting, you may be able to get in front of potential clients if you practice specific areas of law. For example, someone who recently became a parent may be targeted, which could be an attractive audience for an estate lawyer.