Consider segmenting your audience based on: Geography : Country, state, city Demographics : Age, gender, income, life stage Psychography : Lifestyle and Interests Behavior (site data) : Pages visited, abandoned carts, emails opened, past purchases, etc. Ways to Segment Your Email Audience Step 3. Understand the goal of each email campaign.
Every email you send should have a purpose. Sometimes the goal is to get them to buy your product. But not all of your audience industry leads segments are ready for it. You've probably seen the customer journey visualized as a funnel. The stages of the customer journey At the top of the funnel , prospects don't know much about you. They may be looking for solutions to a problem and you have caught their attention.
They aren't ready to buy these solutions yet, but you can build brand awareness with informative content. In the middle of the funnel , the prospect is interested but uncertain. Your goal should be to convince them of the benefits of your product or service. People at the bottom of the funnel have a clear desire and are ready to act. An email to this group should be about conversions. Understanding your purpose will help you decide what type of email to send. Step 4. Provide Valuable Content If you take one thing off this list, make it this one.