Google’s accelerated mobile page (AMP) structure is the gateway to the Top Stories carousel, a search results feature that gives publishers more visibility into which content appears. Now that the company has announced plans to remove the AMP restriction on Top Stories, the future of the framework is in question, with some SEOs indicating that Google has a history of adding features and new features will leave them a few years later.
“If AMP leaves, it will be more difficult in the future when Google decides to do some kind of experiment to buy itself out of everyone,” said Matt whatsapp phone number list Dorville, SEO manager at BuzzFeed, during the AMP Live session. with Search Engine Land, and added that "[Google] is just going to use traffic as a way to get people to do all this, and we have to do that."
Matt Dorville, SEO manager at Buzzfeed, talks about AMP on Live with Search Engine Land.
Another one bites the dust? If a publisher leaves AMP and appreciates improving their mobile website for a branding experience on Google pages, the system may join rel = prev/next and Authorship as things. others were introduced by Google but remained unsupported, at least in the minds of publishers who devoted resources to the implementation and maintenance of these products.
A mocking future for new Google products. “It was really hard for me to start AMP because it was hard to come up to a development group and say,‘ Hey look, Google has this new thing, ’” Dorville said. For publishers, the introduction of new Google products creates a situation where they can improve their SEO after providing resources for build and maintenance, but they will certainly benefit from enhancing the experience. Google is its own user.