The ever-emerging business models and the ever-emerging Internet platforms have finally turned them into a concept, which cannot really be done in depth. It is undeniable that in the Internet era, many good business forms have been born, but these business forms have not really been implemented and practiced. Live streaming is a very direct proof. We all know that live broadcast was born in the second half of the mobile Internet, and triggered a wave of participation in the whole society in live broadcast. The "Thousand Broadcasting War" is the most vivid proof of that era.
However, after being touted by capital, many live broadcast platforms blindly pursued traffic as the ultimate pursuit, and did not really play the role of live broadcast well. In the end, live broadcast became a fleeting phenomenon. However, this does not mean that live broadcasts are useless, especially the rise of live broadcasts with goods. In fact, it is telling us with vivid facts that all Internet models and Internet species are worth re-examining and re-doing. Weimeng's enterprise micro assistants and Youzan love shopping stores are actually redoing those sms marketing service species that were born in the Internet era, giving them new energy, and finally allowing them to continue to play new roles in the stock era. effect.