The expansion of Dosh's brands in their retail offering was accompanied by an email campaign informing their customers that they are entitled to a refund. They did this by presenting a message in a long email with lots of white space and bright colors. The intro image is followed by a visual explanation of how their mobile deals work and a list of stores where customers can get their cashback. The email ends with the CTAs “Open app” and “Refer a friend”. 5. Examples of Newsletter Email Campaigns Newsletters are probably the most popular email marketing campaign and a great source of inspiration for email design. They cover all the content your website publishes and make sure your less frequent visitors see what they're missing, potentially bringing them back to your website.
newsletter email campaign examples: Great Western Railway [Source: ReallyGoodEmails] Click here to see the full newsletter 5.1 Great Western Railway Real Estate Photo Editing GWR's lengthy email on their special train route that takes travelers through historic routes is a journey in itself. Lots of content is condensed into a single newsletter that features site photos and a description of the adventure from start to finish. Interchangeably using a one- or two-column layout, the newsletter images and colors, quotes, CTA links, and prices for different bookings. Although very comprehensive, the newsletter manages not to overwhelm or feel crammed. It takes time to tell its story and the layout serves that purpose.