Until I saw that the cost of advertising on Xiaohongshu Internet category email list celebrities was less than 20 yuan per CPM, it made me figure out why companies like to put Xiaohongshu Internet celebrities on it—the price is high. Not only Xiaohongshu Internet celebrities, Douyin Internet celebrities, Kuaishou Internet celebrities, official accounts, Weibo, news websites, etc., these advertisements that charge by article, in the final analysis, are all money to buy exposure, and you category email list can calculate CPM. s price.
Taking Douyin as an example, let’s find a Douyin influencer category email list with 1 million followers to implant a product in the video. If the advertising cost is 30,000 yuan, and it is calculated according to a CPM of 100 yuan, the exposure of this video needs to be greater than 300 CPM. That is, 300,000 times, advertising is not a loss. With this idea, advertising will never appear again, and I don't know where half of the advertising costs are spent. How many of our category email list advertisers have paid attention to this data.
APP, but you don’t know that the front-end playback category email list volume cannot be increased, and the subsequent conversions are castles in the air. Now the regular product data is very complete. Douyin, Kuaishou, Weishi, Xiaohongshu and We Media all have exposure data. With a little bit of refreshment, the statistics of this data will determine whether the advertising is good or bad. At a glance. Why some public account headlines can be quoted as high as 100,000, and some category email list as long as 10,000. It's not that they are more famous, but the amount of reading is there.