To understand the industry, to conduct industry research to more accurately locate the problem, you should have a preliminary understanding of the industry, because there is often a pain point behind customer needs, and this pain point is closely related to the development of the industry to a large extent. I usually quickly learn about this industry through industry reports and research. For industry knowledge, I often use: Searching by keywords on Baidu, you can directly search for a large number of industry data reports; Public accounts of major consulting companies,
general consulting companies There will be many public industry reports, relatively large market research and market surveys, and enough data can be obtained through these consulting reports; Zhihu, Zhihu is a good platform, there will be many big coffees to fax number list share their industry knowledge As well as industry experience, and there are many high-quality articles and answers; daily accumulation, when you see some more valuable information, save it, and slowly build your own knowledge base. Through such preliminary data collection, we can probably understand the changes in the market environment, competitive environment, and consumer habits. Finally,
I can summarize the following points and put them in my own proposal: Market environment: Is the overall market rising or falling, and what are the reasons? What is the potential of the future development of the market, and where are the opportunities? What new technologies, gameplay and resources are on the market to deal with these changes? Competitive environment: What are competing companies doing, and what are their responses to the same problems? Consumer environment: What are consumers doing and how have their usage habits changed? How to cater to the changing consumer habits of consumers? Based on the previous industry research, the overall solution is followed. It should be noted here that in our plan, we need to combine the content and data in other people's research reports to package and organize our own plan. Don't just copy and paste, but filter, or even need to combine multiple reports. The content and data in it are re-adjusted and sorted, so that the logic and solution ideas of the overall plan can be taken into account. 3. Appropriate use of methodology to propose systematic solutions The value of methodology is that we can analyze and locate more real problems through methodology