If the boss really thinks clearly: which group of target customers I want to serve, and what consumer demands this group of people has, they will not agree to the previous brand upgrade plan, which can save hundreds of thousands of dollars. Therefore, it is natural for the business to deteriorate after the "upgrade". The core of product experience is to meet needs, and behind the needs are people. If people don't find it right, the company's next actions will be easily deformed.
Because you don't know who you're going to provide the product, service, and experience for, you just mess around. Therefore, many products Qatar Phone Number List do not sell well. In the final analysis, it may be that the target customers did not choose the right ones. This principle is especially important for start-up companies. Many companies "imagined" a target customer and then started to do it. In the end, they found that they didn't love me at all during terminal promotion.
Target customers are the starting point of brand strategy and determine the life and death of an enterprise , but are often overlooked. So how do we find them? I think it can be broken down into the following three steps to help companies effectively target target customers: Divide the market into valuable segments Choose which market segment your business should enter Focus on super customers who love you and are willing to spread the word for you 2. Divide the market into several valuable segments The needs are different, the customers are segmented, and the combination of benefits that different customers hope to obtain from the product is different. Therefore, the first step is to use some methods to cut the market into different valuable segments, and then know how to choose.