We can’t actually show what we sell. We still only have the pictures from the blank backpacks, no customization at all. Having those time limitations to work on HYKE, I couldn’t even see a date when I had time to do proper test painting and photo shooting. That said, I made a clear decision: we don’t customize the products (yet). We will start by selling simple, but still great looking products. The customization will come later. Period. Because of that decision, I had to make some minor changes on the website.
TWEAKING MY SHOPIFY STORE There were certain words all over the website which contained the word “custom” and “individuality”. As the products USP (unique selling proposition) now changed, those words had to be removed/replaced. Shopify Telemarketing list store which represents an elegant and simple style. Screenshot showing HYKE website As you can see on the image above, I didn’t just change the wording. I also added a new product: a snapback. I added the snapback for two
reasons: Low-barrier entry (to get people hooked with the brand for a lower price) Cross-sell product (to increase the average order value) Because the snapbacks are not our key-product we didn’t choose to purchase them in bulk up front. We used a print on demand service called Printful. As soon as someone orders that snapback at our online store, Printul will print the cap on demand and ship it to the customer. This is an easy way to get started, but if there’s an increasing demand we will purchase