Instagram Reels was one of the great innovations of digital marketing since 2020. This Instagram functionality focused on short videos was positioned as an alternative to TikTok, and although it has not managed to unseat it, a year later it is widely accepted among users. For brands, Instagram Reels is a great opportunity to multiply their reach and improve their visibility. We tell you how to use it in your digital marketing strategies. Do you want to know which is the best video marketing format for each phase of the conversion funnel?
Click here and download our free course. How to use Instagram Reels in your digital marketing strategy What is Instagram Reels? Instagram Reels is a format available to users of the Instagram application, with which they can create short videos , add filters and effects to them from a pre-designed collection, add existing music or music created by them or speed it up and down. Instagram Reels videos are displayed in the Explore section of the app. Users can see an individual email list of the most popular videos in the Top Reels section. If you want to do digital marketing with Instagram Reels, you should keep in mind that videos can be shown to users in four different ways: In the content feed (if you follow the person who has published the Reel). By clicking on any hashtag that has been used in the Reel.
Searching for audio that has been used on the Reel. Through the Explore section, which shows Reels that are trending and related to user preferences. How to do digital marketing with Instagram Reels To incorporate Instagram Reels into your digital marketing strategy, the first step is always to ask yourself what exactly you want to achieve with your videos and how it relates to your overall brand goals.