As an author, you already have a good idea of what you need to do to be a successful writer: write (#duh), publish your writing and get people to read your writing… you get the picture. But one thing that a lot of authors skip is creating a strong personal brand, which could have a huge impact. Now, you might be thinking “Author brand? What in the heck is an author brand? I’m not Coca-Cola. I’m a writer. What does branding have to do with me?” You don’t have to special database be a big company like Coke or Pepsi for branding to have a positive impact on your success. by KreatanK Having a strong author brand helps your audience understand who you are, what you stand for and what they can expect from you.
It sets you apart from the millions of other authors out there trying to make it big, and it shows what makes your writing unique, which will help you build a readership that’s going to go bananas over your stuff. Take John Grisham for example. You know when special database you pick up a John Grisham book, you’re going to get a fast-paced legal thriller that will keep you on the edge of your seat. Because he’s built a solid brand, he’s been able to build a huge readership that buys his books. Strong author branding works. Covers via Penquin Now, whenever you share your work with the public, people are going to form an opinion. Whether you like it or not, a brand is going to be born.
The only choice is whether you control the process or not. How to build a strong author brand — Now that you know why you should hop on the branding bandwagon, let’s dive deeper with the basic steps of building your own brand. Define your brand story The first step is to define your brand story. Since you’re already in the business of telling stories, you’ve already got a leg up on the other branding newbies. All you have to do is take your storytelling skills and apply it to yourself (instead of applying it to a book or poem or blog post). Keep in mind, there’s a special database difference between the real you and the author you. Your brand is separate from who you are in your day-to-day life.