The goal of hiring is not to get as many applicants as possible. It is time consuming to have to sieve through tons of resumes.
Instead, you should focus on finding relevant and qualified people. A good way to do this is to include how you’d like them to apply. This will dissuade lazy job applicants whose only strategy is to mass mail their resumes.
For example, in our job listing, we specifically stated what we want our applicants to do.
3. Give the best applicants a reason to apply
Every company wants to hire A-players. But there aren’t many of them to go around. So, you have to tell these applicants why they should choose you over other companies.
This usually means talking about salary and type of benefits your company offers. However, it’s not limited to that. You can reiterate your company’s mission, introduce the company culture, talk about time and/or location flexibility, and so on.
For example, this is how Perfect Keto does it.
How we created the job description template
We started by looking for commonalities among SEO Specialist job descriptions on popular hiring portals. This wasn’t a scientific process by any means; we did it by eye. Then we created a survey based on those patterns and sent it to 20 SEO hiring managers. 15 replied.
The survey was split into two sections:
Skills and requirements
Let’s take a closer look at the responses.
In this section, we presented SEO hiring managers with 19 of the most common responsibilities from SEO Specialist job descriptions. Then we asked whether or not each of these would be a day-to-day responsibility for their ‘SEO Specialist’.
Here are the results.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
To no one’s surprise, standard SEO duties like keyword research, on-page SEO and technical SEO are part of the expected day-to-day responsibilities. So are other key tasks like collaborating with other teams (especially content teams), reporting, presenting SEO strategies and recommendations to internal/external stakeholders, and developing new SEO tests.
Keeping up-to-date with the latest industry news and trends is also an expected part of the job. However, SEO specialists are not expected to create content and build links.
Of course, we didn’t presume to know everything so we added a question:
Are there other roles and responsibilities you’d like to add that aren’t on this list?
While a couple of people gave more specific examples of responsibilities, I thought this answer from Jessica Levenson was worth highlighting: