Big data is one of those concepts that you hear about all the time, but it's hard to "land" with concrete examples. If you've never seen big data in action, it may be hard for you to imagine the practical applications and benefits it can bring to your business. To help and inspire you, we have compiled 7 examples of brands that are already using big data to achieve incredible results. Don't miss them! Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information.
7 examples of big data in brands 1) Netflix Netflix is estimated to save $1 billion a year thanks to its big data algorithms. Its history begins in 2006, when it launched the "Netflix prize" of one million dollars to whoever could create the best algorithm to determine the opinion of subscribers about a series or movie based on previous scores. Today, 80% of the content played on Netflix comes from the recommendation system. Netflix uses several traditional business intelligence tools (such as Teradata and MicroStrategy) and combines them with modern big data individual email list technologies such as Hadoop, Hive, etc. The result is an algorithm that predetermines the content that users are most likely to see. In the end, the key to Netflix's success is personalization, and big data is what makes it possible. Only then can they provide a unique experience for each user. 2) Apple Apple uses big data applied to behavioral economics , in order to draw conclusions about its user base and use them in its favor. Here are the 6 principles of behavioral economics that have helped him build his brand:
Tribalism : Tribes are social groups with similar interests and beliefs, sharing the same identity. In that sense, users of Apple products are a tribe that share the same aesthetics and lifestyle. Endowment effect : We tend to value objects we already own more, and big data shows that we are willing to pay more for them. Apple implements this principle by allowing you to try the products in its stores. Social Proof – This principle is based on leveraging user testimonials and recommendations from family and friends. Heuristics : People use "mental shortcuts" to make snap judgments. Apple makes the most of this principle in its packaging, since it is considered that if a package is well designed, the product will be too. Halo Effect – This cognitive bias judges the quality of a product based on impressions of previous products. Thus, Apple has been creating a long history of successful launches that make its brand be bought almost blindly.