When it comes to Instagram, there are a few reasons why it serves a greater purpose than scrolling through people’s photos. Since 60 percent of its users log on every day and spend about 30 minutes at a time on the platform, it’s a great tool for digital marketing as well.
In fact, it might surprise you that reportedly, 81 percent of Instagrammers use the site to find new products and services. That’s why we thought it would be a good idea to share some of the pros and cons of Instagram marketing. That way, you can come up with an effective marketing strategy for your own target audience.
Why You Should Use Social Media for Marketing Purposes
Before we get into Classy database marketing with Instagram, let’s first touch on why social media marketing is a wise thing to consider. There are several reasons:
Social media marketing helps to increase brand awareness
Social media marketing makes it easier to reach lots of people
Social media marketing helps to increase brand loyalty
Social media marketing offers higher conversion rates
Social media marketing is cost-effective
As you can see, if you don’t already have an online marketing strategy, it’s essential that you create one. When it comes to Instagram specifically, here are the pros and cons of Instagram marketing that you should consider as you’re putting a plan together.
PRO #1: Instagram Can Help You to Reach Over One Billion People
Did you know that over a billion people have an Instagram account? Although social media platforms like Facebook, YouTube and WhatsApp get more engagement, there are still over a million people who go onto Instagram daily.
The first benefit of marketing with Instagram? It’s the fact that you can reach a huge audience the moment that you post anything about Cell phone number list your company or brand.
Vector illustration of reaching your target audience
Another perk that comes with making Instagram a part of your marketing strategy is you can customize your ads. This includes the length of what you want our ads to be. Whether you want to use photos, create Instagram stories, or make video or carousel ads, you can fully use your imagination on the platform.
If you’ve never created an Instagram ad before, here are some key points to keep in mind:
Be clear about what you’re promoting
Know your target audience
Cultivate clear brand awareness
What do Instagram ads cost? Currently, between $0.20 and $2.00 (on average) per click. You basically place a bid to get your ad placement on the platform.
PRO #3: You Can Track Your Competitors and Their Marketing Strategy
As you’re coming up with a content strategy, it can never hurt to check out what your competitors are doing. Instagram makes Targeted marketing list that easy to do. Going to a competitor’s page can help you to gain insight into the kind of content they post, how often they post it, and how they engage with their clients and customers.
The objective here is not to copy what they are doing. It’s to make you aware of their approach so that you can come up with something even better.
Graphic showing ahead of the competition
PRO #4: It’s Easy to Collect User-Generated Content
Something great about marketing with Instagram is you’re able to generate content for your marketing ideas. For instance, if you sell bedding and one of your customers posts a pic of the new comforter that they bought from your company, you can share the post on your page.
This is good to know because companies and brands that share user-generated content experience 2.5 times more conversion rates. This means that you’re over twice as likely for scrollers to inquire about your products or make a purchase whenever they are exposed to your user-generated content.
The only thing better than capturing someone’s attention is immediately turning it into a sale after you do. Thanks to some of Instagram’s marketing tools, people can now make purchases directly on the site. This is thanks to their Shop Tab.
Something else that you can do is add “shoppable posts” to your page. This includes adding tags to your photos with product descriptions and prices. You’ll be able to make money without people having to leave your Instagram page to do it.
When it comes to the pros and cons of Instagram marketing, now that you’re aware of some solid pros, let’s look at a few cons.